Clik here to view.
How to use inbound marketing as a tool for brand loyalty
We all want to believe that our customers only have eyes for us, but data demonstrates that trust relationships need ongoing nurturing Do you have a smartphone? What brand? Is it the first phone you’ve...
View ArticleClik here to view.
Get to know Mad Mimi’s email metrics modules
The good folks at Mad Mimi designed their site to help you succeed. One great resource is the statistics module. You should use your stats to fine-tune your campaigns — from the way you collect emails,...
View ArticleClik here to view.
Killer tactics and best practices to keep your subscriber list growing
Online or in person, make the most of overlooked opportunities to find relevant opt-in email contacts A sizable list of opt-in email addresses is the gold standard for email marketing. People who chose...
View ArticleClik here to view.
Harnessing the power of mobile for content marketing on all screens
Nowadays, everyone seems to be all worked up about marketing via mobile devices. We’re spending more and more time digesting messages via our portable gadgets, which are in turn becoming more and more...
View ArticleClik here to view.
Why email marketing metrics should matter even to newbies
Don’t “spray and pray” when you can actually see what’s working and what isn’t Email newsletters allow you to transform chance encounters with your website into ongoing relationships. You don’t want to...
View ArticleClik here to view.
The true ROI of content and social marketing
Publishing branded content and sharing it via social networks makes a lot of sense, but does it actually bring in revenues? Love it or hate it, welcome to the golden age of inbound marketing, social...
View ArticleClik here to view.
Newsletters and blog content – a match made in heaven
When managed with synergy potential in mind, brand blogs and marketing emails can work together to generate and nurture business leads for awesome results. Blogs and e-newsletters are both essential...
View ArticleClik here to view.
3 blogging principles for content marketing mastery
Let’s take a realistic look at some blogging musts that can help you to increase your readership and boost the value of your brand. Brand blogging is easy, right? Just write, post, and go viral! If it...
View ArticleClik here to view.
4 brand blogging pitfalls to avoid like the plague
You might be doing everything else right on your blog, but if you make these mistakes, none of your good work will matter. Don’t undermine your brand’s credibility with these blogging snafus. Since...
View ArticleClik here to view.
Using metrics to inform agile email marketing
Sending emails is one thing, but sending emails that your subscriber community looks forward to receiving, reading and clicking on is another. It’s time to start thinking about your email marketing...
View Article
